Liverpool's contract with Adidas will start in the 2025-26 season, expecting annual earnings exceeding 60m, surpassing their current deal with Nike worth 30m.
The new deal is anticipated to elevate Liverpool's kit earnings to levels seen by top Premier League clubs like Arsenal, Manchester City, and Chelsea.
Adidas secured the new kit supply deal after a competitive tender process against Nike and Puma, highlighting the brand's return to Liverpool after a gap.
With potential bonuses and royalties factored in, Liverpool's revenue from the Adidas kit deal could align them closer to the Premier League's elite.
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