In its defence strategy, the company has dismantled its own promises of quality, claimed the Swiss newspaper NZZ am Sonntag, raking over a September US court decision.
The court, which dismissed Lindt's motion, defined product puffery as 'exaggerated advertising, blustering, and boasting upon which no reasonable buyer would rely'.
Lindt's high profit margins are due to the fact that consumers are willing to pay more for its industrial chocolates because of their quality image, the daily noted.
The plaintiffs brought the class action against Lindt alleging that the firm deceptively marketed their dark chocolate bars as 'expertly crafted with the finest ingredients' and 'safe, as well as delightful', when the bars in fact contained significant amounts of lead.
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