At Rainbow, we recognize that 9 out of 10 people access our website using mobile devices. We operate on a mobile-first basis, driven by consumer behavior.
The challenge lies in optimizing screen real estate, as mobile interfaces require a different approach. Our focus is on reducing clicks and improving data input.
We leverage biometric features like Face ID and Touch ID to streamline user experiences. Facilitative payment options like Apple Pay and Google Pay further enhance this.
Mobile shopping has become the primary interaction method for customers, which pushes us to continually innovate and enhance the mobile shopping experience.
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