Before YouTube, promotions for movies and TV shows were limited to press junkets and magazine profiles; now, celebrities have multifaceted platforms like 'Hot Ones' and YouTube interviews.
Late-night TV is struggling, with ratings declining, and YouTube celebrity interviews putting additional pressure on networks to adapt or suffer in viewership.
YouTube's impact is profound in shaping viewing habits; celebrity engagement on platforms like the 'Wired Autocomplete Interview' has transformed traditional promotional strategies.
While late-night shows are cutting costs and scaling back, they are not ignoring how YouTube's growth demands new strategies for engaging celebrity audiences.
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