KFC's lawsuit notes that Church's use of 'original recipe' is likely to create confusion in the marketplace and dilute the ORIGINAL RECIPE® Mark, which KFC has protected for decades.
The phrase 'original recipe' has been part of KFC's branding for over 50 years, and they trademarked it officially in 1984, emphasizing its significance as a trade secret.
A KFC spokesperson stated, 'On behalf of all fried chicken lovers out there, we take it personally when another company tries to claim our iconic taste and branding as their own.'
This lawsuit highlights an ongoing battle for brand identity in the competitive fast-food industry, with KFC positioning itself as a guardian of its historic branding.
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