"Everyone is obsessed with sauce - more is more," KFC's chief new concept officer, Christophe Poirier, told Nation's Restaurant News (NRN). "With Saucy, we've taken KFC's famous Original Recipe and amplified it with a brand-new concept that lets consumers play with flavor."
Saucy features chicken tenders and 11 sauces - with flavors including Chimichurri Ranch, Jalapeño Pesto Ranch, Spicy Mango Chutney and Sweet Teriyaki. The first location is scheduled to open in Orlando, Florida, on January 10, 2025, making it the debut hub for what the brand describes as a 'flavor-forward dining destination.'
These moves highlight a broader trend in the QSR industry: the pursuit of niche concepts that differentiate brands in an increasingly crowded market. By honing in on specific consumer preferences - like KFC's focus on saucy chicken tenders - brands hope to build loyalty and capture market share in untapped segments.
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