Tory Burch's Sublime fragrance combines delicate notes of leather and roses, embodying subtle beauty. In contrast, its promotional campaign is characterized by bold visuals featuring supermodel Kendall Jenner. Jenner, the face of the fragrance since August, promotes Valentine's Day gift sets with a daring fashion choice: a gauzy, see-through top exposing a gray brassiere, styled with high-waisted jeans. The campaign also reflects Valentine's themes with colorful outfits, and Jenner's reflections on love, concluding with "Love is sublime," connecting the fragrance to the emotional sentiment of the holiday.
While basically all of her sisters have crafted their own signature fragrances through their brands, Jenner has been the face of Tory Burch's scent since August.
But while the scent itself is alluring yet understated, the accompanying campaign is bold in the best ways.
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