Cenat broke subscription records on Twitch during his month-long 'Mafiathon 2', hitting 727,700 subscribers, outpacing the previous record by over 400,000.
Joining Cenat were celebrity guests like Snoop Dogg and Kevin Hart, which helped maintain the excitement of his 30-day continuous streaming challenge.
Despite Twitch's revenue cut, Cenat's earnings from subscriptions during the subathon could exceed $3 million, with a portion directed towards building a school in Nigeria.
With 15.4 million followers on Twitch, Cenat's influence in the streaming world is significant, raising questions about whether competitors like Ironmouse will respond.
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