Justin Bieber is returning with his upcoming album titled SWAG after a multi-year hiatus, confirmed through a viral billboard campaign across major cities. The album, his seventh studio project and first since leaving manager Scooter Braun, reportedly features 20 tracks that lean into personal experiences and maturity, incorporating themes of introspection, family, and vulnerability. SWAG is expected to blend R&B, trap-pop, and soul, with rumors of collaborations with artists like Gunna and Sexyy Red. Fans are eager for new music after the long wait since 2021's Justice.
The SWAG album features 20 tracks and will reportedly drop soon, marking Justin Bieber's return since his last album, Justice, in 2021.
SWAG includes themes of introspection, family, vulnerability, and self-identity, showcasing Bieber's personal experiences and maturity.
The promotional campaign utilized billboards in major cities, stirring a viral frenzy and confirming the album through minimalistic designs displaying the tracklist.
Industry insiders suggest SWAG blends R&B, trap-pop, and soul, with potential guest appearances from artists like Gunna and Sexyy Red.
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