The architect proposed that the building should not stand out by being different from its surroundings and attract attention, but rather appear as a defamiliarization amongst the familiarity of its surroundings.
The composition of Jisan-dong 989-6 is a contemporary interpretation of the neighborhood, borrowing from the familiar forms of surrounding buildings to create a feeling of restored freshness.
By utilizing legal restrictions creatively, the architect crafted a bold roof and a two-story volume to establish an unusual sense of proportion in the overall design.
This project emphasizes defamiliarization by transforming the everyday perceptions of the neighborhood, making a striking statement without being overtly different from what is already present.
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