Dunkin' is celebrating 50 years of its munchkins mini donuts in 2025 and is set for a promotional boost during Super Bowl LIX. Ben Affleck will reprise his role in the Dunkin' Universe, donning the DunKings tracksuit once more. A recently released teaser ad features Jeremy Strong, who is also nominated for an Oscar, showcasing a humorous act of submerging himself in coffee beans to embody his character. This continuation of the Dunkin' brand narrative highlights its Boston roots and popular culture references.
In this year's teaser ad, the real star is Strong, a fellow Bostonian who steals the show with his meme-worthy performance. Strong is also up for an Oscar for Best Supporting Actor at this year's awards ceremony.
Next week, at Super Bowl LIX, Ben Affleck is set to return to the Dunkin' Universe wearing his DunKings tracksuit - a get-up he hasn't donned since last year's game.
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