Super Bowl 59 featured a standout Jeep ad titled 'Owner's Manual,' starring Harrison Ford. Directed by James Mangold, it emphasizes unity and freedom, contrasting with noisy typical ads. Jeep's global chief marketing officer, Olivier Francois, noted their collaboration aimed to create a distinctive, quieter approach that deviates from the usual bombastic nature of Super Bowl commercials. The ad concludes with a light-hearted jab at Ford, asserting compatibility and joy despite the rivalry. This clever packaging highlights Jeep's brand ethos while also entertaining a large audience.
This Jeep makes me happy, even though my name is Ford.
We worked very closely with each other to create an intimate film that would stand out through its quiet nature.
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