Jaguar's new "copy nothing" ideology is designed to break away from traditional car design as the brand seeks to create objects of desire again.
The Type 00 concept features futuristic elements like butterfly doors and fold-away screens, marking a shift toward a more innovative automotive aesthetic.
Critics have responded with derision, but Jaguar emphasizes the importance of being disruptive and relevant to remain desirable for the future.
Jaguar aims for a production model with up to 430 miles of range and a charging capability that can add 200 miles in just 15 minutes.
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