Denim jeans, originally invented in 1873 with copper rivets to add durability, have become an American cultural icon. Over 150 years, these jeans have evolved dramatically, with many brands today focusing on environmentally sustainable practices and inclusivity in sizing. While Levi Strauss continues to dominate the market, numerous innovative companies are emerging, offering a wide range of denim styles and body shapes. Brands like Universal Standard and Dia & Co champion revolutionary inclusivity, ensuring everyone can access fashionable jeans designed to fit their unique bodies.
Universal Standard has one goal: to be the very most inclusive brand... They want everyone in every body size to have access to fashion that is made to fit their body.
Levi Strauss is still one of the number-one brands when it comes to blue jeans. However, there are so many more companies out there trying new things.
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