Angus Steakhouse, once regarded unfavorably, has climbed the ranks of London's best restaurants, thanks to a clever Reddit strategy aimed at diverting tourists from local gems.
The original Reddit post about the steakhouse claimed it was a 'hidden gem' with a 'cosy and exclusive atmosphere,' despite being labeled a 'tourist trap' by many.
The ploy originated when locals expressed frustration over recommendation culture on social media, ultimately leading to an influx of visitors to tourist attractions.
Christian Calgie highlighted how the subreddit’s efforts to manipulate online food rankings could influence AI-generated lists and redirect food enthusiasts to authentic local dining.
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