The article humorously discusses the restrictions food writers face due to contracts that enforce certain opinions and writing styles. Specifically, it critiques the Hot Take Addendum (HTA) that mandates provocative yet formulaic approaches to writing about food. The author reveals a personal commitment to honoring their affection for chocolate lava cake, despite industry trends that call for unpopular disdain. This piece captures both the creative struggle and the joy of defending beloved dishes amidst corporate expectations.
Woah. Lava cake positivity. We haven't seen that sort of edge since Bourdain chastised sliders.
Within the Hot Take Addendum (HTA), lie numerous, company-approved, templates for headlines and copy.
I love lava cake. So much so that today I'm honoring that love by employing my favorite HTA templates to flesh out the history and appeal of this classic Valentine's day dessert.
Many of these will be familiar to you, as common characteristics include: declaring that 'it's okay' to have an unpopular opinion.
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