Hooters is launching its third UK franchise in Newcastle upon Tyne, aiming to test its brand's reach in Britain amidst declining interest and changing consumer tastes. After significant challenges, including a pandemic-driven downturn and attempts to attract younger patrons, the company hopes Newcastle will rejuvenate its presence. Local reactions are mixed, with some expressing concern over the brand's values in contrast to contemporary attitudes. As Hooters' appeal struggles in the US, its success in this new location could offer critical insights about the brand's viability in the UK market.
The Newcastle franchise will be the third in the UK, after Nottingham and Liverpool, but the arrival of the Hooters girls on Tyneside can be fairly said to have a wider significance.
Over 40 years, Hooters has built a reputation across the globe for making people happy, and we are excited to bring our one-of-a-kind guest experience to Newcastle.
As the restaurant industry struggles with changing tastes, the introduction of shorter shorts for the waiting staff in 2021 proved insufficient to stir interest among the younger generations.
We can do better than this, highlighted local residents expressing opposition to Hooters' arrival in Newcastle.
Collection
[
|
...
]