"This is a big fuck you to the NFL," is how one of Belichick's confidants described the decision to Wickersham. Belichick seems to believe he was not turned away, but chose to leave the NFL instead.
Belichick, and the people around him, seem to truly believe that he is stepping into a better position within college football to assert his coaching prowess and draw attention.
One confidant told Wickersham that Belichick was "disgusted" by the fact that NFL owners seemed indifferent to hiring him, indicating a stronger motivation to prove himself.
The sentiment is that Bill believes coaching at UNC gives him an opportunity to be the highest draw in college football, a landscape he sees as more favorable.
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