"There has been continuous momentum over the last two years, but we're just getting started and can't wait to see what's to come," says Reinhard.
Netflix is likely recouping any lost subscription costs by pulling in some serious ad dollars. It sold all advertising slots for two Christmas Day NFL live streams to advertisers like FanDuel and Verizon.
The standard plan with ads costs $6.99/month, less than half the cost of the regular standard plan ($15.49/month). Netflix ditched its $9.99 Basic ad-free tier this year, forcing people to choose between the $6.99 or $15.49 tier.
One difference is that Netflix is prepping its own in-house ad tech, which "offers our clients increased flexibility and control with their buys," according to Reinhard.
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