"We have maximised supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible," a spokesperson for Diageo told The Guardian.
Diageo's parent company is concerned about whether their supply can meet the demand as Guinness becomes the beverage of choice for Generation Z.
The involvement of popular musicians like Olivia Rodrigo has been a significant factor in driving Guinness's popularity among the younger generation.
Currently, Diageo has reached its highest production level, making it impossible for the brewery to increase supply even further.
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