"I don't see it as altruistic. I see it more as I'm a big believer that if you create a healthy ecosystem, everybody can win and thrive together," said Seth, who founded Know Co. in 2016. "The advertising world is more open to the idea of working with good partners all around. ... It's an industry that is far more open to working with people all the time. And so I don't totally feel the vibe of being the be all, end all."
Know Co. is part holding company and part investment firm, run by CEO Vikram 'Vik' Seth, aiming to help small agencies grow without taking control - a rare form of corporate altruism.
What sets Know Co. apart is its three divisions providing agencies with tools, consulting, and investment, fostering a collaborative environment for parties in the advertising industry.
Founded in 2016, Know Co. has taken minority stakes in 16 small media agencies, emphasizing the importance of collaboration and a healthy ecosystem for business growth.
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