Iowa State's quarterback Rocco Becht, showcasing the fun of the event, expressed his love for cinnamon rolls, choosing them as his bowl MVP treat.
The Pop-Tarts Bowl's mascots playfully engage in antics, including a faux death of the Cinnamon Roll mascot, becoming a highlight of the unique game tradition.
As part of its quirky celebration, the Pop-Tarts Bowl organizers transformed the trophy into a functioning toaster, reflecting the event's playful theme.
Embracing viral marketing, the Pop-Tarts Bowl included creative elements like edible mascots and even the Miami mascot attacking one, enhancing the game day experience.
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