Instagram has announced a test of a dislike button for comments, allowing users to privately signal disapproval. This feature will roll out to both Feed posts and Reels but will not display a dislike count. Head of Instagram, Adam Mosseri, emphasized the aim to enhance comment quality and create a friendlier environment on the platform. The test is currently limited to a small group of users, reflecting a growing trend in social media for more nuanced interaction, akin to Reddit's existing downvote system.
Some of you may have seen that we're testing a new button next to comments on Instagram - this gives people a private way to signal that they don't feel good about that particular comment. I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button.
We're working on ways to help people better control their Instagram experience and what they're seeing on the app. We're testing a new button next to each comment on a Reel or Feed post.
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