Starting November 12th, Instagram will introduce Featured Stories on the profile grid, providing users with a dedicated tab for enhanced visibility alongside feed posts and Reels.
This update aims to help creators curate their Stories strategically, as the prominent placement could lead to increased engagement and visibility for their content, adapting the platform’s layout.
Instagram has been experimenting with features related to Story Highlights, including larger cover images and linking Reels, demonstrating a focus on evolving user engagement strategies.
While feedback on previous layout tests varied, the addition of a dedicated Stories tab reflects Instagram's understanding of users' content preferences, particularly the popularity of vertical formats.
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