Adam Mosseri stated, "In general, we want to show the highest-quality video we can, but if something isn't watched for a long time, we will move to a lower quality video." He emphasized this approach is designed to prioritize high-quality content based on viewer engagement and interaction, indicating that the quality shift isn't severe or unfairly detrimental to smaller creators.
Mosseri explained that Instagram prioritizes video content from creators who drive more views, saying that while the quality shift "isn't huge," it focuses resources on more engaging content. He clarified that people's interactions are based more on the content rather than sheer quality.
In response to concerns from smaller creators, Mosseri acknowledged it’s a valid issue but reiterated that people tend to engage with videos more based on their content rather than video quality. He reassured that Instagram aims for equitable treatment across creators.
Meta's prior communication indicated that due to a massive increase in uploaded videos, they had to optimize resource allocation. They emphasized giving fresh uploads the fastest encoding to manage their high volume, thus leading to the most popular videos receiving superior treatment.
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