Instacart is piloting a new gig work program that allows independent contractors to earn money by photographing product displays in stores. This initiative, termed 'brand tasks,' started testing in select locations last fall and provides contractors a chance to assist brands in assessing product stock and display quality. Tasks are reportedly more lucrative than traditional shopping duties, with one contractor earning $12 for a task that took 10 minutes. This reflects Instacart's overarching strategy to expand its service offerings in grocery and retail through innovative technology solutions.
Instacart is testing a new gig work program allowing contractors to photograph store shelves, helping brands monitor stock and display condition.
The 'brand tasks' initiative is part of Instacart's efforts to diversify its gig economy roles beyond shopping and delivery.
Contractors can earn around $12 for a quick shelf photo, which is more profitable compared to their traditional labor for shopping and delivering orders.
A spokesperson confirmed that shoppers can opt into these tasks, expanding their opportunities while assisting brands with inventory visualization.
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