Inside hummel: The iconic Danish brand with honest values & big ambitions
Briefly

"We have a lot of heritage, that is who we are as a brand, to utilise in our product development, one voice to who we are and how we want to live. Our ability to blend really sets us apart."
"To the rest of the world, it (hummel) is inextricably linked with cult football kit culture of the 1980s and early 1990s."
"The pinstripe half-and-half jerseys worn by Denmark's 'dynamite' generation at the 1986 World Cup... was ranked the greatest football shirt of all time by FourFourTwo magazine in 2022."
Read at www.90min.com
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