"We call this the metaverse, and it will touch every product we build," said Mark Zuckerberg, emphasizing the company's vision for integrating the metaverse into all aspects of their offerings.
According to Jason Snyder, "Brands are still experimenting in the space, but focus has shifted from broad, experimental activations to more practical, value-driven experiences." He highlights the importance of a pragmatic, consumer-focused approach to leverage the metaverse.
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