Indian food delivery company Zomato plans to rebrand itself as Eternal, aiming to embrace its evolving business model that includes its quick commerce unit Blinkit. This change, approved by the board, highlights the company's expanding operations into business-to-business ventures. Founder Deepinder Goyal mentioned that the internal usage of 'Eternal' began after the Blinkit acquisition, emphasizing the rebranding as not merely cosmetic but reflective of a broader mission. Importantly, while the corporate name changes, the Zomato brand will remain intact, ensuring continuity for its users.
Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because 'Eternal' carries both a promise and a paradox.
This isn't just a name change; it is a mission statement.
The name change would better reflect its expanding business portfolio that includes quick commerce delivery service Blinkit, business-to-business venture Hyperpure and District.
The Zomato app and brand name will remain unchanged.
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