"The main problem to solve in Mexico is around financial matters," said Mexico-based entrepreneur Nima Pourshasb. His startup, Minu, helps Mexican employees provide their workforce with more than 50 benefits including telehealth, but also earned wage access so they don't have to stress over waiting for payday.
Pourshasb explained, "When we look at the investors that joined this round, many of them are impact investors [...] I think what they're seeing is the impact that we're having in terms of reducing financial stress, and in terms of changing behaviors," highlighting the role of the startup's gamification techniques.
Reducing financial stress was the starting point of Minu, which Pourshasb co-founded in 2019 with Rafael Niell and Paolo Rizzi. They "became obsessed with the problem of the lack of financial wellness in the country," aiming to improve overall employee well-being.
They chose to tackle this issue with a B2B2C model for two reasons. One, Pourshasb said, "people trust their employers. And secondly, we like the fact that there's this a win-win alignment, that if a company selfishly knows that if their employees are healthier, they're going to be better for the com.
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