The International Motor Sports Association (IMSA) is gaining momentum as it prepares for the 24 Hours of Daytona, part of an 11-race season. Established in 1969, IMSA once rivaled IndyCar but fell behind over time. Recently, however, IMSA has reported a remarkable increase in digital engagement, attracting a new generation of fans, contrasting IndyCar’s stagnation in viewership. Team owners highlight this collaborative and positive atmosphere, deviating from the competitive complaints often seen in other racing series, contributing to IMSA's resurgence in popularity.
"The momentum is building at the right time, as it heads into this weekend's 24 Hours of Daytona, its grueling two-day-long Super Bowl."
"Huge year-to-year growth in its digital reach, largely through YouTube and Instagram, has drawn waves of new young fans to the series while IndyCar's numbers are comparatively flat."
"Asked to explain why IMSA is rising in recent years, some of its most significant entrants, starting with McLaren Racing CEO Zak Brown, pointed to..."
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