"Charli is one of the only artists that I have worked with who is brave enough to really, really flip the script on what the world expects of her... the trust that she and her creative director Imogene Strauss gave my studio has been unlike any other project."
"From the beginning, Charli knew she wanted brat on a green background, which was an 'extremely radical' one for a pop star. Special Offer's challenge became 'how do we make this special - how does this idea become something that could only exist as Charli xcx's brat?'"
"When designing, you need to build a system... brat on a green square is but one part of that world - it may be the face but it isn’t the body."
"The cover is simple, but: 'I hate the word anti-design (that's over-contextualising it), there's a reason it is the way that it is - it is designed to be that way.'"
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