Tom Harris, president of the Times Square Alliance, expressed the festive spirit surrounding New Year's Eve celebrations, stating, "You know that New Year's is full, full steam ahead when the numerals arrive." This signifies the warm-up to one of the world’s most famous festivities.
James Bell, from Kia America, emphasized their commitment to the New Year's event, noting, "We have a policy called Accelerate the Good, and part of that is to remind people that this is a season of giving." This showcases the blend of corporate responsibility and holiday cheer.
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