While Levi's remains an iconic denim brand, its quality and style have been surpassed by competitors, offering consumers a broader selection of denim alternatives.
Lee has transitioned from a workwear focus to casualwear, enhancing its reputation from 'bottom-of-the-barrel' quality to a trendy option in the denim market.
Brands like Madewell and True Religion provide premium denim alternatives, illustrating that consumers seeking quality don't have to limit themselves to Levi's.
Levi's attempts to elevate its fashion status show how the brand looks to competitors like Diesel, indicating a shift in the jeans market towards luxury.
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