I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.
Briefly

When I ordered the meal, The Krabby Patty came with tasty toppings and a tangy signature sauce. However, the meal wasn't as creative or memorable as other chains' pop-culture collaborations.
After the collaboration was announced, 'SpongeBob' fans swiftly expressed their excitement online, thrilled at the opportunity to finally try the Krusty Krab's most famous menu item.
However, after the meal rolled out at Wendy's locations nationwide, excitement quickly turned to disappointment, as some fans began calling the meal 'a scam' and lamenting its components, lack of signature packaging, and price.
'Where's the sesame seed bun? Stylized bag? A toy? I don't feel like a goofy goober, Wendy.' This reflects broader fan disappointment with the collaboration.
Read at Business Insider
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