Chili's has seen a significant uptick, with a 14% rise in same-restaurant sales and a 6.5% increase in traffic this summer, indicating robust growth.
Successful social-media campaigns and a focus on cost-conscious options like the "3 for Me" combo are driving Chili's popularity among young consumers, enhancing relevance.
John Bringardner emphasized that Chili's proactive strategies are yielding results, while TGI Fridays has relied too heavily on brand legacy, leading to their bankruptcy.
Chili's TikTok-famous Triple Dipper appetizer has significantly impacted sales, growing orders by 70% in a year and now accounting for 11% of overall sales.
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