Zooey Deschanel co-founded Lettuce Grow to make fresh produce accessible, especially for those who might not enjoy gardening. Despite her involvement, she humorously acknowledges her lack of gardening skills. Inspired by her desire for healthier family meals and the high costs of fresh food, she and partner Jacob Pechenik previously created The Farm Project, aiming to reform the fresh produce industry. They emphasize that inefficiencies in food distribution lead to significant waste and environmental issues, particularly due to the poor transport and shelf life of greens.
The problem is that greens don't travel well - they start losing freshness the moment they're picked, leading to about 50% waste due to spoilage during transport and at grocery stores.
I was shocked by how expensive it was to buy real, unprocessed food. This realization led him down a rabbit hole, culminating in the creation of The Farm Project.
I'm like, the whole point of Lettuce Grow is for people who don't necessarily love to garden!
The mission is clear: make fresh produce more accessible.
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