After realizing that fashion-forward fan apparel for women was lacking, Erin Andrews launched WEAR by Erin Andrews in 2019. Inspired by her experience at Super Bowl 50, Andrews and co-founder Constance Schwartz-Morini aimed to create stylish options that avoid the ‘shrink it and pink it’ approach typical in women's sportswear. Andrews' passion as a sports fan and Schwartz-Morini's expertise in brand marketing merged to fill the gap in the market for female fans, emphasizing the need for fashionable, team-branded clothing.
If it was as good of an idea as we thought it was, why had no one else done this before?
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