This article discusses the importance of content briefs in maintaining clarity for content creators. A content brief serves as a concise guide, outlining expectations for creators, including specifics like target word count and deadlines. It's especially beneficial for freelance writers, acting as a single source of truth when collaborating with multiple partners. The article also contrasts content briefs with creative briefs, noting that the former focuses on a specific piece of content, while the latter encompasses broader campaign goals and deliverables. Emphasizing their efficiency, the author argues that content briefs significantly save time in the content creation process.
I've worked in a lot of different industries - as a freelancer, as a manager of freelancers, as a marketer, as a writer - and you know what never changes? The need for content creators to be crystal clear on their assignments.
A content brief is a short document - if you can keep it to a page or two, everybody will be happy - that's a guide or blueprint for creating content.
If you manage freelance writers, a content brief will be a lifesaver for both you and your writers - and that's only a slight exaggeration.
Although they sound similar, content briefs and creative briefs serve different purposes. A creative brief outlines a campaign, and may include more extensive messaging, deliverables from multiple contributors.
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