Fetch, a rewards app, is set to air a groundbreaking Super Bowl commercial that offers viewers the chance to win a share of $1.2 million. Just after the two-minute warning of the game, CEO Wes Schroll will encourage viewers to join a live-streamed giveaway where $10,000 will be awarded every second to users with the app open. This initiative highlights Fetch's evolution from a grocery rewards platform to a comprehensive rewards experience, aiming to redefine how consumers engage with brands during the high-profile event.
"This moment is about bringing that mission to life-in the biggest possible way, on the biggest possible stage. What started as a grocery rewards app has evolved into the world's first rewards-for-(virtually)-everything app."
"Fetching a total of $1.2 million in cash, 120 people will walk away winners that night, regardless of which team wins the big game."
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