One of the biggest issues with negative content on Reddit is that the threads tend to rank highly in Google search results for brand and product names.
Reddit, home to more than 73.1 million daily active users, is a double-edged sword for brands. The platform's open forum encourages free-flowing conversations, which is great for engagement but can be devastating when conversations turn negative.
A single Reddit thread filled with false accusations or outdated information can reach the top of Google search results. Once it's there, it can seem immovable.
Imagine a company watching their Google search results be dominated by decade-old, unfounded, presently irrelevant allegations or complaints. This is something we've helped clients resolve on numerous occasions.
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