Lubetzky emphasizes that aspiring entrepreneurs should not mimic successful figures like himself, stating, "If you try to follow somebody else's footsteps or follow their playbook, it's not likely to work, because it's such a disruptive marketplace. You want to talk to yourself. You want to listen." This highlights the importance of self-reflection in entrepreneurship.
He stresses the necessity of having a unique purpose when starting a business: "What do I care about?" Interests ranging from environmental issues to education can fuel an entrepreneur's resilience. He notes, "When you're starting a business, you're gonna have so many challenges... if you're doing it for something that you really believe in, you're much more likely to overcome those moments of pettiness or jealousy."
Continually returning to the theme of mission-driven business, Lubetzky states about his own ventures, "All of the companies I have started have strong social missions." He founded PeaceWorks in 1994, aiming to combine profitability with positive social impact while promoting community unity through food.
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