"Marketing companies really, really love text messaging these days. Why? Well, largely because almost everyone opens a text- 98%, compared to 20% for marketing emails -and about 45% of people will respond, compared to 6% for emails."
"People have gotten pretty good at recognizing email phishing scams for the most part, and while most know to be wary of links in emails, they still haven't yet grown the same kind of mental armor where texts are concerned."
"There are often tell-tale signs that betray a fake text message. Here are some of the big ones: 1. It seems weirdly random."
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