When selecting a public relations firm, it's crucial to vet them effectively, considering their online presence, personality, and how they align with your values.
In addition to PR standards, business owners should know the foundational principles of the PR companies they choose, ensuring a transparent and trustworthy partnership.
Ethics Month serves as a reminder for businesses to evaluate not just the ethical standards of PR firms but also their interaction and dealings with clients.
The resources provided by the Public Relations Society of America help define what ethical conduct looks like in the PR industry, covering areas like loyalty and conflicts of interest.
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