After being laid off from his dream job at Meta, Scott Goodfriend chose to turn his side hustle, Ultimate Food Tours, into a full-time business, achieving $200,000 in revenue.
Initially, Goodfriend was reluctant to market his passion project as a business. However, after he listed it on Airbnb experiences in 2021, the demand surged.
Goodfriend's food tour business grew exponentially after he dedicated himself to it full-time, tripling in size year over year, illustrating the potential of side hustles.
Goodfriend's experience reflects a broader trend of laid-off workers leveraging their passions into successful ventures, highlighting resilience and adaptability in challenging times.
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