Hosted amid the threat of Hurricane Helene, Sephoria attracted 8,000 attendees willing to brave severe weather for the dazzling experience of beauty brand interactions.
The festival themed 'Beauty Funhouse' showcased elaborate booths from over 50 brands, creating a vibrant marketplace for makeup enthusiasts and industry insiders alike.
Beauty founders like Danessa Myricks engaged directly with attendees, offering personalized product tips and enhancing the immersive experience at the event.
Interactive elements like a blush-dispensing gumball machine at Rare Beauty highlighted an innovative approach to product promotion, merging fun with beauty.
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