"I wanted to create a business that really had the main value of representing the underrepresented," says Nguyen, who took some innovation inspiration from an unexpected place: the doctor's office. The founder had seen primary care providers increasingly opt for a concierge model, which charged patients a membership fee for services in lieu of insurance. "I wondered if there was a way to do this in PR... to have flexible service options that can cater to people's budgets and needs."
Nguyen went to the source before launching Hello Human in 2020, calling designers she knew and asking: What would they consider paying for PR? Their responses informed her unique pricing structure. Unlike the traditional model that demands hefty retainers, her firm now offers à la carte services and ranged subscription tiers, making professional PR accessible to emerging creatives.
Collection
[
|
...
]