"It's really intended to be a 'What brought you in today? What are you looking for? What problems are you trying to solve?'" Moffitt tells me from Office Depot's HQ in Boca Raton. The goal is to try to get to know a customer as soon as they walk in the door."
"In a digital world where we spend so much time staring at a screen, that's more crucial than ever, reckons Moffitt. There’s an overwhelming amount of choices available to just about anyone at any time...of actually talking to another human being."
"Those words encapsulate exactly what we're trying to do and our competitive differentiation in the marketplace, and I do think that comes down to trust," adds Moffitt.
"It's really thinking about the entirety of the customer experience and trying to create an environment where they feel like they are not only purchasing a product but solving a problem."
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