With AI-powered technology, users can scan objects, visuals, or screens using their smartphones and instantly access related products, transforming digital experiences.
Matty Beckerman explained that IRCode was inspired by his background in filmmaking, photography, and information systems, aiming to tell the provenance of images.
Unlike traditional QR codes, the image itself is the code, allowing consumers to scan without needing an intermediary, enhancing interaction.
Beckerman showcased shoppable television, where viewers scan screens to purchase featured items, underscoring a pivotal shift for retail engagement.
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