How football's amorality and transactionalism became the game within the game
Briefly

from www.theguardian.com2 months ago
When Liverpool announced an annual earnings of over $76.3 million from their new kit deal with Adidas, fans reacted by questioning squad investment and comparing it to Manchester United's $114.3 million deal.
www.theguardian.comhttps://www.theguardian.com/sport/2024/nov/14/how-footballs-amorality-and-transactionalism-became-the-game-within-the-game
Fans' responses to Liverpool's new kit deal highlight the psychological state of modern football fandom, where commercial success is closely tied to aspirations for competitive squad investment.
www.theguardian.comhttps://www.theguardian.com/sport/2024/nov/14/how-footballs-amorality-and-transactionalism-became-the-game-within-the-game
Despite concerns over rising costs and affordability in football, fans remain largely supportive if they believe that increased revenue could translate into improved squad quality.
www.theguardian.comhttps://www.theguardian.com/sport/2024/nov/14/how-footballs-amorality-and-transactionalism-became-the-game-within-the-game
The relentless quest for revenue in modern football illustrates how higher earnings are perceived as a pathway to achieving on-field success, merging fiscal health with competitive ambition.
www.theguardian.comhttps://www.theguardian.com/sport/2024/nov/14/how-footballs-amorality-and-transactionalism-became-the-game-within-the-game
Read at www.theguardian.com
#football #liverpool #fan-response #commercialization #revenue
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